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“Don’t Step On My Nikes” arrives on October 6 with a literal and figurative meaning. First off, protect your shoes at all costs, but most importantly, don’t let anyone kill your vibe. Both Carta and Liu have teased the new single throughout sets, dropping snippets of the record at their club/tour shows in North/South America & China respectively. Liu is in the midst of a monster +10 date Brasil tour during September, while Carta is set to headline shows including Creamfields Xiamen and EDC China over the coming two weeks. The content strategy will primarily be driven on socials, tapping into humorous sneaker protection initiatives and dances, coupled with allocated ad-budgets to resonate with lifestyle, fashion and hypebeast collectives.