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Hot on the heels of her recent viral TikTok hit “ibtc" that generated multiple TikTok remixes, over 20M views, and propelled growth on sad alex’s social audiences exponetially, she is now releasing her 7-track “crydancing ep” which she describes as a “mixtape for mixed emotions”. We will run a comprehensive marketing campaign, encompassing press, digital, AAA/noncomm radio marketing, shoplifter in-store playlisting, video promo and host a ‘sad alex and friends’ experiential live event in los angeles, ca for fans (in-person and livestreamed). We will focus on ‘crydancing’ as the key track upon ep release, and then later in the campaign segue to marketing ‘come over’ with a substantial influencer campaign and other digital activations. The “crydancing” ep will be released with an official video, acoustic & illustrated videos, BTS content, and new press images that will all reinforce the sad alex persona and brand of “sad girl pop”